Google Seller Rating installed, but not visible?
Google Seller Rating installed, but not visible? Now you have activated and installed Google Seller Rating and find out that the stars are not visible. This could be due to several reasons:
- The online store has collected less than 100 unique reviews in the past 12 months. (Note that collecting at least 100 unique reviews does not guarantee the stars. Google has its own algorithm that they use to pick out duplicate reviews. To be sure your stars will be shown, you need to be a lot above 100.)
- The 100 unique reviews are from different countries. You must have collected at least 100 unique reviews coming from one country, as the Google Seller Rating stars go by country code.
- The online store has collected 100 reviews within the last 4 weeks. These are not shown (yet) due to Google indexing.
- The average of the reviews is lower than 3.5 out of 5 stars.
- You are using URLs with subdomains.
- You have intentionally (voluntarily or accidentally) "overshadowed" the stars within your Google Ads campaigns.
- Google Seller Rating stars are not visible through mobile search results.
- Google Seller Rating are not product reviews from Google Shopping. When activated, Google Seller Rating does show the percentage positivity of your reviews in Google Shopping.
Check whether your Google Seller Rating works
You can easily check if Google Seller Rating is working, don't do this by Googling your ads yourself. Because sometimes the stars are not displayed and sometimes they are. However, you can easily check if the Google Seller Rating is working through the following url. Copy this to your address bar, replace webwinkelkeur.nl by your own domain name:
https://www.google.com/shopping/ratings/account/lookup?q=webwinkelkeur.nl
Do you see a review score on the page you see, then the Google Seller Rating works. Google can now display stars with your Google Ads. Per search query, Google determines whether or not they do this.
Google Seller Rating stars not always visible?
You may see the Google Seller Rating stars appear one time and not the next. This may be due to these reasons:
- When you search multiple times (often consecutively) for the same search terms, it affects Google's search results. Both of the organic and paid results. This may cause Google to stop showing you the stars (for a while).
- Google itself determines the best times to show your Google Seller Rating stars. So you may not see them sometimes.
- Google remembers what you search for or have recently searched for (caching Google). Based on the cache, they determine whether the stars are relevant to you or not.
- Your bidding and Ad Rank also affect whether or not the Google Seller Rating is displayed. There is no fixed value for this, but an Ad Rank of 7 or higher is advised.
Practical example
We would like to show you that Google sometimes displays stars and sometimes not. This has nothing to do with a non-functioning link.
Search without stars
Search with stars
This example shows well that finding out if the Google Seller Rating works is difficult by searching your ads yourself. The only way to find out if your Google Seller Rating is working correctly is through the url as shown above. After that, whether they show stars or not will vary by search query and visitor.