Google Seller Rating is installed but not visible?
Google Seller Rating installed but not visible? You’ve now activated and installed Google Seller Rating, but you’ve noticed that the stars aren’t visible. There could be several reasons for this:
• The online store has collected fewer than 100 unique reviews in the past 12 months. (Please note that collecting at least 100 unique reviews doesn’t guarantee the stars will appear. Google uses its own algorithm to filter out duplicate reviews. To ensure your stars are displayed, you’ll need to have well over 100 reviews.)
• The 100 unique reviews come from different countries. You must have collected at least 100 unique reviews from a single country, since Google Seller Rating stars are assigned by country code.
• The online store has collected 100 reviews within the past 4 weeks. These are not (yet) displayed due to Google’s indexing process.
• The average rating is lower than 3.5 out of 5 stars.
• You’re using URLs with subdomains.
• You have intentionally (either voluntarily or accidentally) “masked” the stars in your Google Ads campaigns.
• Google Seller Rating stars are not visible in mobile search results.
• Google Seller Rating is not the same as Google Shopping product reviews. When enabled, Google Seller Rating does show the percentage of positive reviews you have on Google Shopping.
Check if your Google Seller Rating is working
You can easily check if Google Seller Rating is working—but don’t do this by Googling your own ads, as the stars may or may not appear. You can easily verify whether Google Seller Rating is working using the following URL. Copy this into your address bar, replacing ValuedShops.nl with your own domain name:
https://www.google.com/shopping/ratings/account/lookup?q=ValuedShops.nl
If you see a review score on the page that appears, then Google Seller Rating is working. Google can now display stars next to your Google Ads. For each search query, Google determines whether or not to do so.
Google Seller Rating stars not always visible?
You may notice that the Google Seller Rating stars appear sometimes but not others. This could be due to the following reasons:
• If you search for the same terms multiple times (often in quick succession), this affects Google’s search results—both organic and paid. As a result, Google may temporarily stop showing you the stars.
• Google determines the best times to show you the Google Seller Rating stars. As a result, you might not see them sometimes.
• Google remembers what you’re searching for or have recently searched for (Google caching). Based on the cache, they determine whether the stars are relevant to you or not.
• Your bid and Ad Rank also influence whether or not the Google Seller Rating is displayed. There’s no fixed threshold for this, but an Ad Rank of 7 or higher is recommended.
Real-World Example
We’d like to use Wehkamp as an example to show you that Google sometimes displays stars and sometimes doesn’t. This has nothing to do with a broken link.
Search result without stars
Search result with stars
This example clearly shows that it’s difficult to determine whether the Google Seller Rating is working by searching for your own ads. The only way to verify whether your Google Seller Rating is working correctly is via the URL shown above. After that, whether or not these stars are displayed will vary depending on the search query and the visitor.