Requirements for Google Seller Rating
Not every online store qualifies for the Google Seller Rating. This is because the online store must meet some requirements to display the stars. We have listed them for you below:
- The online store has collected at least 100 unique reviews in the past 12 months. Unfortunately, this is no guarantee that the stars will actually be shown. Google has its own algorithm that removes duplicate reviews. To be sure your stars will be shown, you need to be a lot above 100. Also, if you have accumulated the 100 reviews within the past 4 weeks, the stars may not be shown (yet) due to Google's indexing process. This is because indexing takes an average of 4 weeks. Therefore, after reaching the required number of unique reviews, it may take another 4 weeks before the stars become visible.
- The average of the reviews is worth at least 3.5 out of 5 stars.
- You are not using URLs with subdomains.
- You have not intentionally "overshadowed" the stars within your Google Ads campaigns.