Requirements for Google Seller Rating
Not every online store qualifies for the Google Seller Rating. The online store must meet certain requirements in order to display the stars. We’ve listed them for you below:
• The online store must have collected at least 100 unique reviews over the past 12 months. Unfortunately, this alone doesn’t guarantee that the stars will actually be displayed. Google uses its own algorithm to filter out duplicate reviews. To ensure your star rating is displayed, you’ll need to have significantly more than 100 reviews. Also, if you’ve collected 100 reviews within the past 4 weeks, the stars may not be displayed (yet) due to Google’s indexing process. Indexing takes an average of 4 weeks. So, even after reaching the required number of unique reviews, it may still take another 4 weeks before the stars become visible.
• The average rating is at least 3.5 out of 5 stars.
• You do not use URLs with subdomains.
• You have not intentionally “overshadowed” the stars within your Google Ads campaigns.