We also offer product reviews for Lightspeed users as an additional service. The cost of this is €10 per month on top of the existing cost.
The benefits of product reviews:
- Customers make better purchase decisions, resulting in fewer returns.
- Increase sales using "social proof."
- Earn stars in the unpaid Google results for your product pages and export product reviews to Google Shopping.
- Collect both site and product reviews with one review request.
Activation is simple and quickly done through your dashboard.
Navigate to "Reviews" and proceed to "Product Reviews.
There, click the button to activate them.
Setting up product reviews in Lightspeed
Once you have activated the feature, you can get the product reviews working in 2 steps in your Lightspeed environment.
Step 1: If you already have our WebwinkelKeur App installed you need to reinstall it. This has to do with new permission we need to ask for order data. You can do this by logging in to Lightspeed > Apps > WebwinkelKeur > Reinstall > Grant access.
Step 2: When the App is successfully installed, you can check the option 'product reviews' within the settings of that App.
After these steps, you are ready to request order data and receive product reviews. Showing these reviews is done automatically under the linked products. Lightspeed also automatically ensures that the correct Schema.org formatting is used so you can claim the yellow stars in the organic search results.
Your customers will now receive an invitation to review your online store. After your online store has been rated, they will see the option to rate their products. To check if everything is set up correctly and invitations are sent with the option to leave a product review you can log in to your WWK Dashboard > Invitations > Sent.
Invitations sent with the option to leave a product review can be identified by an icon of a blue shopping bag.
Add GTIN Codes for Google
GTIN or Global Trade Item Number allows products to be easily distinguished from each other. Giving each product a unique GTIN code makes it easy for search programs such as Google to find the products. There are different types of GTIN codes:
- EAN | European Article Numbering | 8- or 13-digit bar code
- JAN | Japanese Article Numbering | 8- or 13-digit bar code
- UPC | Universal Product Code | 12-digit bar code
- ISBN | International Standard Book Numbering | 13-digit number
- IFT-14 | Interleaved Two of Five | 14-digit number
You can add these codes in Lightspeed by logging into your Lightspeed dashboard > Products > Select Product > Stock & Variants > Add Variant > Unique Characteristics > Barcode.
Stars in Google Shopping
Do you want yellow stars in Google Shopping in addition to stars in the unpaid organic search results? Then read the FAQ about sending product reviews to Google Shopping.
