Skip to main content
  • Increase trust and sales
  • The lowest price
  • Automatically collect reviews

Checked by us, Valued by you

We make online shopping safe and sound

Buy exclusively from Valued members

We support hard working members who provide you with extra knowledge and attention. Valued Shops ensures a good experience through legal and technical checks, advise and mediation in case of problems.

Illustration of Valued Shops widget together with members and products around it

International Trust

The verified identity, secure payment options and compliance with European legislation ensure that you can buy from our members with peace of mind.

Valued Shops banner with the logo in the center

Review widget Valued Shops

Check exclusively Verified reviews

Our advanced review system and team of specialists check reviews for authenticity every day. Would you like to know more about how we protect you?

How we keep it real

Want to: Become a partner?

Then sign up for our affiliate programme! The entire affiliation process is handled by Valued Shops.

Tell me more

Inspection points

Our service team regularly checks whether the webshop complies with European rules. In addition to the general terms and conditions, handling of personal data and clear information.

Photo of customer checking the mobile phone next to the Valued Shops logo and EU stars

Illustartation - badges showcase

Member profile

You can find all assurances on the member page of our valued shops. The badges show what has been verified. 

Our badges

Review

Reviews allow consumers to learn how a merchant operates. This badge can be earned by merchants by collecting reviews. A minimum of 50 relevant reviews and an average score of at least a nine in the past 12 months are required for a top-level badge.

Id.

As a consumer, you want to know who you are buying from. Therefore, this badge is unlocked when all contact information is known. For the highest level of this badge, data can be officially verified via mail, e-mail and phone.

Legally verified

Legislation in e-commerce changes rapidly and constantly; therefore, it is important to know that a merchant knows and complies with these rules. We conduct thorough inspections of online stores to unlock this badge. The highest level requires a recent inspection.

Safe browsing

Malware and viruses are dangerous. This badge can be earned by meeting specific security requirements, which are automatically checked by WebwinkelKeur. A continuous scan unlocks a SUPER badge. A webshop without this badge is not necessarily unsafe; other protection measures exist.

Mediation available

Problems or complaints sometimes require outside mediation. In the worst cases, a legal ruling from a dispute resolution board is required. This badge shows that these options have been clearly made available to consumers by the online store.

Heart for the business

A good merchant knows what it means to provide service, take complaints seriously and act honestly and ethically. This badge can be earned by agreeing to a manifesto that describes this. A SUPER badge is available to those who share their story.

We’re here to help

If you need assistance on any legal issue with one of our members, feel free to contact. We can even mediate when you can’t resolve is directly with a member of ours.

Mediation

Photo of two satisfied Valued Shops members and the Valued Shops logo in the center

You may be wondering...

Do your rules apply only to WebwinkelKeur members?

No, our rules apply to all webshops. To become a member of WebwinkelKeur, you must apply online, go through a verification process to ensure your store meets the legal requirements within Europe, and once approved, you will be recognized as a trusted member.

What happens if a WebwinkelKeur member does not follow the rules?

If a WebwinkelKeur member does not comply with the rules or does not meet the required standards, various measures may be taken depending on the severity of the violation. These can range from warnings to suspension or termination of membership. Customers can also report their concerns, which can lead to further investigation and possible consequences for the store, such as loss of certification or legal action.

Do the same rules apply in all countries?

In Europe, the same rules generally apply to online shopping. However, we see small differences per country. We inform our members about this so they can take this into account as well. Do you have a question about this? Feel free to contact us.

I am a trusted web shop owner. How can I become a member?

To become a member of WebwinkelKeur, you must apply online, go through a verification process to ensure your store meets the legal requirements within Europe, and once approved, you are recognized as a trusted member.

If you have any questions not answered above, please feel free to contact us!
Neem contact op