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About us How does registration work?

Application process for the trustmark

Think you qualify for WebwinkelKeur by meeting our requirements? Then you can arrange your membership! You go through the following steps:

- Sign up through our application form

- You will receive an e-mail with activation link. Click on this link to activate your membership.

- When your store is ready to be inspected, one of our support experts will start inspecting your shop to see if it meets our requirements

- Within 2 business days you will receive the result of the inspection in a convenient inspection report via e-mail.

- Is the webshop rejected first? No worries, don't worry! About 70% of the applications are initially rejected during the first inspection. You can go through this process as many times as you need, there are no extra costs involved.

The inspection report email simply outlines what you need to change in order to be approved. With 1 click within this email or the dashboard you can request a re-inspection directly online.

- If you do not request a new inspection after two weeks since the inspection, you will receive an automatic email giving you two options: request a re-inspection immediately or postpone the re-inspection for two weeks.

- Is the shop approved? Yes, party! Upon approval you may place our content on your webshop. You can log in via your personal Dashboard and follow the installation wizard. It explains step by step how to install WebwinkelKeur on your webshop.

Sign up immediately!

My online store has been rejected, now what?
In case of a rejection you will receive an extensive assessment report by e-mail from us with the points of improvement found. The fact that your store has been rejected does not mean that you cannot become a member. We give you time to implement the improvements. If you have questions or need help, you can always contact us. When you have implemented the improvements of your webshop, you can easily request a re-inspection. Your store will then be re-inspected by us and you will receive the result by email. If we have not received a new re-inspection within two weeks, an email will be sent to you giving you two options. Remember that the requirements and code of conduct of WebwinkelKeur come directly from the law. If you do not meet the guidelines of WebwinkelKeur then unfortunately you do not meet the law. First read the requirements and code of conduct? We have listed them for you.
How do I apply for a retest?
You can request a re-inspection by logging into WebwinkelKeur with your personal login. If your store has not been approved before, you will see the button to request a new inspection. If your store has been approved before, you can also request a re-inspection. You do this by clicking on Profile in the dashboard. Then click on Hallmark. On this page you will find the button "Renew certification". Have you received an e-mail with the result of the inspection? If so, this also contains a direct link to request a re-inspection.
How long does an inspection take?
In principle, we will inspect every web store within 2 working days. You will receive the result of the inspection by e-mail. In special cases the inspection may not succeed within these 2 working days. If your inspection takes longer, please contact us. It may happen that the e-mail with the inspection result did not reach you or that there is another reason for the delay.
What are the most common reasons for rejection?

The most common reasons for rejection are:

- Failure to include a phone number.

- Failure to properly point out the right to return (even outside the terms and conditions!).

- Not mentioning address details, e-mail address, Chamber of Commerce and VAT number.

- Not offering a post-payment option.

- Not mentioning the payment obligation.

- If you fall under the category risk webshops, we need additional information from you. We ask for this during an initial rejection. You can find this information in the remarks if this applies to you.

- We are missing login information for your test environment when the website is not yet live. You can provide these by email to info@webwinkelkeur.nl, or put them in the comments field during registration.

- Your webshop falls under the KOR scheme and you do not have a VAT number on your website, so this item will be rejected. Make sure you inform us about this after you have registered your webshop. This can be done by email or you can put it in the comments field.

- You have chosen the wrong package when registering. It may be that you have a multilingual web store, but have chosen a starter package. You need to upgrade your package first.

The complete list of requirements can be found here!

Switching labels and/or review systems
More and more merchants are making the switch from another trustmark or review system. Read here what is involved to also switch to WebwinkelKeur.

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