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Change sender of invitations

Written by Ismail Akhan

By default, invitations towards customers are sent with sender the email address of WebwinkelKeur. You can easily change the sender of invitations to your customers through our dashboard, just follow these steps:



Set sender benefits


The advantage of sending invitations on behalf of your own email address is twofold:


- Emails are less likely to end up in spam


- The response to emails with you as the sender is higher (more reviews)


The reason behind this is simple. First of all, we send a lot of emails with WebwinkelKeur as the sender every day. This sometimes causes customers to click on spam and mark our emails as spam. E-mail filters learn from this and therefore detect our e-mails as advertising more quickly. By sending the email on behalf of yourself as sender, this problem is much smaller. Customers are not likely to click on spam because they recognize your web store. This recognition also makes them more willing to leave a review. This way you kill two birds with one stone.


Configure sender


To use your e-mail address as sender of e-mails, you need to take a few steps. It is important that you configure your DNS server correctly, unfortunately we cannot provide support for this. This is really something your hosting company can help you with, more technical background information can be found through our e-mail hosting provider. Generally this is not difficult at all, but some knowledge of DNS is recommended. Mistakes can lead to the temporary unavailability of your webshop.


Below you can read step by step how to update the settings:


1. Login to dashboard.webwinkelkeur.nl (this link will take you directly to the right page, then you can skip steps 2 and 3).


2. Click on Reviews and on Invitations.


3. Then click on Settings.


4. Under email sender (at the bottom of the page), choose "Send email from..."


5. Follow the 5 instructions within your dashboard for: Check mailbox, set up SPF, DKIM 1 and DKIM 2 records and DMARC.


6. Click Update.


7. Wait 24 hours for the checkmarks to turn green.


Operations can take up to 24 hours



Everything set up correctly? Then wait 24 hours, within 1 day we automatically detect if the settings are correct. When you see 5 green checkmarks in your dashboard, emails will be sent from then on with your email address as the sender.


Common problems



Especially setting up the DKIM records is something that requires technical knowledge. We cannot fully support you in this, please ask your webhosting provider for help first. Common problems include:


- If you have set up the sender properly in the past, there may still be a DKIM TXT record "mandrill._domainkey.jouwdomein.nl" among the other records. Delete this DKIM TXT record.


- Carefully read the error messages in the WebwinkelKeur dashboard. They usually indicate what is wrong.


- In case of persistent problems, read the English documentation of our e-mail hosting provider


I want to use a different e-mail address than indicated?


Currently you can only use the email address you entered under your webshop details as sender of emails. Using another email address is currently not possible.


Why do I have to go through so many steps?


We can't just send emails on your behalf. If we would do this anyway, the e-mails would almost immediately end up in the spam. Through these 5 steps you give our server permission to send emails on your behalf. Therefore, validation through the 5 steps indicated is really necessary to use your e-mail address as the sender.