Mentioning your e-mail address is a requirement to qualify for the WebwinkelKeur quality mark and is also a legal requirement. A contact form is not sufficient. Every Dutch webshop has to mention its e-mail address on its website. The legal ground for this we read in Article 3:15d, paragraph 1, BW (Information obligations in the service of the information society) where we quote:
b. data that allow for quick contact and direct and effective communication with him, including his electronic mailing address;
By law, it is therefore mandatory to include your e-mail address on your web store. We also consider it important ourselves, given that it can happen that a contact form, for example, does not work.
Afraid of spam?
A common reason for not wanting to publish the e-mail address is the risk of spam. There are enough technical solutions to prevent spam. See also our blog post with tips on protecting your email address from spam.