WebwinkelKeur vs. Webshop Keurmerk: Which label fits your shop?
As a web shop owner, you want to offer your customers a safe and reliable shopping experience. A trustmark helps you do this by radiating confidence and showing that you meet important requirements. But which trustmark suits your shop best? There are several trustmarks in the Netherlands, and WebwinkelKeur and Webshop Keurmerk are among the best known. Both offer advantages, but there are important differences. In this blog we list them, so you can make the best choice.
Costs and flexibility: a trustmark that grows with you
When choosing a hallmark, look not only at the cost, but also at what you get in return and how flexible the membership is.
| Feature | WebshopKeur | Trustmark |
| Number of affiliated shops | 9.800+ | 4.200+ |
| Contribution per year (up to 4 additional shops free of charge) | €120 | €195 |
| Interactive logo on your webshop | ✅ Yes | ❌ No |
| Javascript integration | Yes | ❌ No |
| Modules for commonly used software | ✅ Yes | ❌ No |
WebwinkelKeur offers a flexible membership, where you can start from €10 per month. This way you can choose what suits your shop best and easily expand as you grow. Do you want to sell internationally or collect extra reviews? Then you can upgrade effortlessly. Grow as you go! Webshop Keurmerk has a fixed price of €195 per year and works with a standard package. This can work fine for some webshops, but offers fewer possibilities if you have specific needs or want to scale up.
Legal support and dispute resolution: security for you and your customers
A trustmark is not only about showing reliability, but also protection in case of disputes. What if a client has a complaint and you can't work it out together?
| Feature | WebshopKeur | Webshop Keurmerk |
| Dispute Commission | DigiDispute (specialized in online disputes) | SGC (broad dispute committee) |
| Costs for consumer | €25 | €27,50 |
| Costs for merchant | €0 | €200 |
| Legal sample documents | ✅ Yes | ❌ No |
| General terms and conditions for members | ✅ Yes | ✅ Yes |
| Privacy policy generator | ✅ Yes | ❌ Via external party |
| Use own terms and conditions | ✅ Yes | ❌ No, mandatory AV |
| Number of disputes mediated (2024) | 971 | Unknown |
| Number of disputes submitted (2024) | 29 | Unknown |
Both labels mediate disputes and offer an independent dispute committee. WebwinkelKeur works together with DigiDispuut, a committee that focuses specifically on online disputes. This means a faster and more efficient settlement, fully focused on e-commerce. Webshop Keurmerk is affiliated with SGC, a broader dispute committee serving various industries. This is a reputable party, but less specialized in online retail. Another important difference is that the dispute resolution at WebwinkelKeur is free for merchants, while at Webshop Keurmerk you pay€200 per dispute. In addition, WebwinkelKeur offers free legal documents, such as general terms and conditions and a privacy policy generator, which saves you time and money.
Customer ratings and reviews: more than a trustmark
A trustworthy trustmark is important, but customer reviews are just as valuable. How do trustmarks collect reviews?
| Feature | WebshopKeur | Trustmark |
| Automatic review request | Yes ✅ Yes | ✅ Yes |
| Review widget on own site | ✅ Yes | ❌ No, opens external page |
WebwinkelKeur has an automated review system, so that after their purchase, customers automatically receive an invitation to leave a review. The reviews appear directly in a widget on your webshop and on your member page. This way visitors stay on your website and see immediately how reliable you are. Webshop Keurmerk also offers a review widget, but it opens on an external page. This causes customers to leave your shop to view the reviews. You also have to send review requests manually, which is less efficient.
What else matters: service, transparency and reputation
Besides the standard functionalities, there are other important aspects to consider when choosing a trustmark.Customer service: You can count on fast and accessible support via chat, e-mail and phone. Webshop Keurmerk is accessible via email and phone, but does not have a chat function. ✅ Transparency: WebwinkelKeur shares extensive information about the certification process, the benefits of membership and the team behind the trustmark. So you always know where you stand. ✅ Reviews from others: What are other business owners saying?
| Rating | WebshopKeur | Webshop Keurmerk |
| Trustpilot | 3.9/5 (408 reviews) | ⭐ 3.3/5 (121 reviews) |
| ⭐ 4.3/5 (720 reviews) | ❌ Not available |
✅ Extra value: WebwinkelKeur is more than a trustmark. We keep you up to date with the latest e-commerce developments through blogs, news and information, so that you as a merchant always stay one step ahead.
Conclusion: which trustmark suits your shop?
Both labels help you to radiate reliability and build customer trust. The difference is in the flexibility, legal support, review system and extra services. Do you want a trustmark that: ✔ Affordable and flexible, with different packages that grow with your shop? ✔ Good legal support, without extra costs for disputes? ✔ Has a powerful review system that keeps customers from leaving your webshop? ✔ Hasfast and accessible customer service, including chat support? ✔ Istransparent and innovative, with high customer satisfaction? Then WebwinkelKeur is the best choice! Curious about what WebwinkelKeur can do for your webshop? Check out our packages and discover the benefits for yourself!