5 ways to increase the conversion of your webshop yourself

A high conversion rate (the percentage of visitors to your online store that actually make a purchase in the end) is hugely important for the sales and success of your online store. Simply put: the higher the conversion, the more you sell. To increase your conversion rate, you don't have to make huge investments. You can do a lot yourself - with the tools of WebwinkelKeur!

Trust plays a major role in the conversion of your shop. Before visitors put something in their shopping cart and checkout, they are looking for confirmation that your shop is reliable. You can give them that confirmation by showing that reliability in the right places.

These are the 3 most important places to show the reliability of your webshop:

- The homepage: This is where visitors get the first impression of your webshop.

- The product pages: The customer has found the product, but is not yet 100% convinced to buy it at your shop.

- Check-out: Especially when paying, customers need to be sure that everything is going to be okay.

Show in these places, for example, the WebwinkelKeur seal of approval, (product) reviews and a number of additional assurances (for example: 'Ordered before noon, shipped today', or 'Free shipping from 75 euros'). To help you build consumer confidence, we have developed a number of useful tools. Below you can read how to increase the conversion of your webshop yourself:

1. Visible trustmark

Thanks to the trustmark of WebwinkelKeur, visitors see that your shop has been checked on important aspects, such as reliability, customer service and safety. Consumers often abort the ordering process when they doubt whether the shop is safe. Therefore, place the trustmark in prominent places such as the header, footer and checkout page. You can read more about optimizing your online checkout here.

2. Extra security around laws and regulations

WebwinkelKeur checks affiliated online shops on their terms and conditions, approval period and complaint handling. This gives customers extra assurance that your shop complies with the rules. And that increases the confidence of your (potential) customers, which quickly translates into a higher conversion. Good to know: Many customers first look at how returns are handled. Is the return information clearly visible on the homepage? What terms does the online store offer? Do returns cost the customer money? What is the return address? With unreliable web stores, return information is often hard to find. The return address is also frequently missing. Being transparent about your (return) conditions offers confidence.

3.Independent reviews as social proof

Consumers like to see the experiences of others before they make a purchase. This is called social proof: The user-friendly WebwinkelKeur review tool automatically collects and displays independent reviews from your customers. With WebwinkelKeur's review widget (see point 4 below), you show those reviews where it counts. That gives your customers the confirmation they need to complete their purchases. With product reviews, that effect also works on your product pages. You can read more about that here. By the way, customers fully understand that occasionally something can go wrong. So if there is one less good review among all your nice reviews because the customer was not so satisfied, it is not something to worry about. In fact, most people find reviews more credible and trustworthy if there are not only super positive reviews. Respond to the review understandingly and indicate in your response that you want to fix the problem. This way, other customers will see how you handle these types of situations and what they can expect from you.

4. Increase trust via widgets and the sidebar

With widgets and the sidebar, you have the choice of how and where to display your reviews and your overall review score on your website. These elements lead to increased trust and thus lower the barrier to purchase. For example, visitors can click on the sidebar to view all your reviews and do not have to visit an external website. The review stars of WebwinkelKeur can in some cases be passed on to Google (e.g. via Rich Snippets or Google Seller Rating). This makes the search results of your shop stand out more in Google, which can lead to a higher click-through rate (CTR) and an increased conversion.

5. Valuable insights through customer feedback

WebwinkelKeur's review system makes it possible to quickly respond to customer reviews. By publicly responding to the reviews you receive, customers see that you are looking at the reviews and doing something with them. That creates trust. But reviews aren't just interesting to potential customers. In fact, they also provide you with valuable insights about your business. Based on customer feedback, you can improve your processes, product descriptions or customer service. In the long run, this leads to higher customer satisfaction and better conversion. Moreover, satisfied customers are more likely to share their good experiences with others. That means extra visitors and potential buyers for your shop! With these tips you can quickly and easily get started to increase the conversion of your shop. Not yet a member of WebwinkelKeur? Check here which package fits your needs.