Happy Earth - How to build trust while your webshop grows.

Happy Earth is a personal care brand with a mission: 100% natural products without nasty additives. Their deodorants, shower gels, hand soaps, and baby & kids products are now at major retailers, but their own web shop is also growing in importance. Some products are even only available there.

Only there was one kink in the cable: hardly any reviews came in.

"We were using a review system, but that didn't work well," says Carly, who is responsible for the webshop. "Customers rarely left a review unless we asked for it personally."

And without reviews, it remains difficult to build new trust, especially as a webshop.

What they were looking for: a system that automatically collects reviews and helps to make the webshop reliable.

Transparent, to-the-point and well priced

Carly compared different labels and review systems. What she often encountered: vagueness, price models that scale up as you grow, and parties that were mainly busy with sales.

WebwinkelKeur immediately felt different. No standard sales pitch, but an honest conversation. And that set the tone.

"It felt like the best option. Transparent, to-the-point, and well priced. Plus, you retain ownership of your reviews, which is important to us."

The fact that reviews are automatically translated into English was a big plus for Happy Earth. International expansion is an ambition, and then such a feature is not a bonus but a requirement. That, combined with a recognized trustmark, made the choice for WebwinkelKeur logical.

Quickly arranged, noticeable difference

After the choice, things went quickly: implementation was easy, questions were answered immediately, and in no time everything was up and running. Meanwhile, the first reviews have poured in, without having to manually invite customers to leave a review. And that makes a difference.

"We've only just started collecting reviews, but it's already working better than what we used before. And we see that trust in the webshop is growing."

A personal response makes all the difference

Carly would recommend WebwinkelKeur without hesitation. Not as the magic solution, but as a solid system that does what it promises. And that suits how they work.

Her advice? "Good tools are important, but don't forget customer contact. A seal of approval helps, but a quick, personal response to a question or complaint makes just as much difference."

Website: happyearthcare.com
Interviewer: Carly Duijvestijn - marketing & webshop management